About Us

Why We Exist

It's bigger than probiotics.

For years, we chased the same question a lot of people chase:
Is it actually possible to change the world? To see less cruelty, less violence, less hate and instead more love, more kindness, more peace?

We tried to answer it with science. With opportunity. With health.

Early on for our founder, Olivia, that meant working in a toxicology lab, hoping research could help solve addiction and overdose. Then it meant working with kids in underserved communities, believing better access and education could change the trajectory of a life. Eventually, it meant health and nutrition — because healthy people tend to feel better, and people who feel better can show up better for the people around them.

That belief became part of the foundation of NSTINCT.

But over time, through a lot of prayer and reflection, we've come to believe something important:

Health isn't the answer.

It matters - deeply. Taking care of the bodies we've been given matters. But some of the healthiest, wealthiest, most well-resourced people in the world still hurt others. Nutrition doesn't eliminate hatred. Success doesn't create compassion.

So we kept asking: what's the answer?

And the answer became clear.

Christ is the answer.

Real change begins when we turn our eyes toward God and let Him change us first.

We don't have to guess at how to live. We've been given a book — actually a whole library — that not only teaches us how to pray, how to listen, how to forgive, how to serve and how to love but to develop a relationship with our Creator.

The more we return to His word, the simpler our mission becomes. Jesus gave us two commandments that sit above everything else:

Love God with all your heart, soul and mind. And love your neighbor as yourself. (Matthew 22:37–39)

God first. Then others.

Why It Matters Here

This is why NSTINCT has evolved.

We will always care about health. We'll keep using science to build products we believe genuinely help people take care of the bodies they've been given. But our purpose is bigger than that.

We want to be bold enough to talk about what we believe. Brave enough to stand apart from the noise. And humble enough to know we aren't the ones who change the world.

He is.

Our job is to keep our eyes on Christ, live what He taught, love people well, and invite others to do the same. If healthier bodies help people show up better for their families and communities, that's wonderful. But what we're really after is something greater: more eyes on Christ, more love for our neighbors, more people living for something bigger than themselves.

If even one life turns toward Him because we were willing to speak openly about why we do what we do — this company will have accomplished something far greater than selling probiotics.

Health is one of the ways we live that out.

A Letter From Our Founder

When people ask what business we're in, my answer surprises
them.

We're not in the supplement business.

We're in the healthier human business.

Because I believe healthier humans create healthier
families. Healthier families create stronger communities. And stronger
communities create a more peaceful world.

That's why NSTINCT exists.

Not because the world needed another probiotic. It didn't.

It needed more companies willing to put people before
profits, truth before marketing, and long-term trust before short-term sales.

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How We Do It +

Everything we do starts with one question:

Will this genuinely help people?

If the answer is yes, we move forward.

If it isn't, we don't.

That means investing in better science, better ingredients, better delivery technology, and better testing. It means being honest about what we know and what we're still learning. It means making subscriptions easy to manage, answering your questions with real people, and treating every customer the way we'd want our own families to be treated.

Trust isn't something we ask for.

It's something we earn.

Every day.

What We Make +

We create science-backed microbiome products designed to work with your body - not against it.

By combining thoughtfully selected probiotics, complementary prebiotics and postbiotics, and our proprietary MAKTrek® delivery system, our goal is simple: help more beneficial bacteria survive the digestive journey and reach where they're intended to work.

But the products are only part of the story.

Our real hope is that by helping you build a healthier foundation, you'll have more energy to love your family, serve others, pursue your purpose, and make the world around you a better place.

If we can do that, we've accomplished exactly why NSTINCT was created.

Thank you for trusting us to be part of your journey.

We're honored you're here.

-Olivia Stiker | Founder & CEO, NSTINCT

walk outside •

spend 5 minutes soaking up some sun •

call your mom or dad •

take your kids to the park •